Free tool

Know exactly how your competitors show up on Reddit.

Track every competitor mention across subreddits, posts, and comments — share of voice against your rivals, praise-vs-complaint sentiment, and the communities and threads driving their buzz. With email alerts on the mentions worth knowing about now.

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Overview

What is Reddit competitor analysis?

Reddit competitor analysis is the practice of measuring your competitors' footprint on Reddit — every mention across subreddits, posts, and comments — to understand who gets talked about, how much, where, and how people actually feel about them. It's retrospective, brand-level intelligence: share of voice, sentiment, and the communities and threads fueling each rival's buzz.

Reddit Competitor Analysis — the free tool by Sona — automates it. Name your competitors, pick the subreddits, and we log every mention on a 30-minute cycle. Claude classifies the high-signal ones by intent and sentiment, the dashboard builds the share-of-voice, subreddit, and thread picture over time, and email alerts flag the mentions worth knowing about right away.

Share of voice vs. rivalsSentiment & complaint themesSubreddit & thread breakdown
How it works

Set your competitors. We build the picture.

Three steps to a live map of your competitors' Reddit footprint.

01

Add your competitors

List competitor names — with aliases and misspellings — and the subreddits (or all of Reddit) to watch.

02

We log & classify every mention

Every 30 minutes we pull new posts and comments. Every competitor mention is counted; Claude classifies the high-signal ones by intent and sentiment.

03

You see the full footprint

Share of voice against your rivals, sentiment, and the subreddits and threads driving the buzz — with email alerts on the mentions worth knowing about now.

What we track

Brand-level competitor intelligence, not just alerts.

The retrospective picture of your competitors on Reddit — who's talked about, how much, where, and how people feel about them.

Mention tracking across Reddit

Every mention of your competitors across the subreddits you watch — posts and comments — logged and counted.

Share of voice & trends

You vs. rivals: who gets talked about most — and whether each competitor's buzz is spiking or fading.

Sentiment breakdown

Praise vs. complaints per competitor — see where rivals delight their users and where they disappoint.

Subreddits driving buzz

Which communities fuel each competitor's mentions — so you know exactly where your category is discussed.

Top threads

The threads generating the most rival mentions, ranked — the retrospective record of the conversation.

Email alerts

High-signal mentions — complaints about a rival, alternative-asks — land in your inbox with full context.

Use cases

Who uses Reddit Competitor Analysis?

Anyone who competes where Reddit talks — and wants to understand the conversation, not guess at it.

Product marketing

Sharpen positioning with real user language — the praise and complaints Redditors attach to each rival, in their own words.

Growth & GTM teams

Benchmark share of voice against competitors and catch the moment a rival's buzz spikes — or collapses.

Founders & strategy

Know every competitor's weak points — the recurring complaints — before your next pitch, roadmap call, or launch.

Community & DevRel

Map the subreddits where your category actually gets discussed, and track how the conversation shifts over time.

Coverage

Watch the subreddits where your buyers hang out.

Point a watch at the communities where your competitors get discussed — across both posts and comments, since a big share of any competitor's footprint lives in comment threads.

r/SaaSr/analyticsr/ProductManagementr/startupsr/marketingr/Entrepreneurr/devtoolsr/webdev
FAQ

Questions, answered.

Every mention of your tracked competitors — and your own product — across the subreddits you choose, in both posts and comments. Each mention feeds share-of-voice, sentiment, subreddit, and thread analytics, and Claude classifies the high-signal ones by intent and sentiment.

We count mentions per competitor (and your own brand) over a 7, 30, or 90-day window and compare each against the previous window, so you see both who dominates the conversation and whose buzz is spiking or fading.

We poll Reddit every 30 minutes, so the footprint updates through the day and high-signal mentions — complaints about a rival, alternative-asks — can reach your inbox within the hour.

No. This tool is retrospective competitor intelligence — it tells you how rivals show up on Reddit. Email alerts include a human-reviewable draft for context, but nothing is ever auto-posted. For finding live threads to join, use our sibling tool, Reddit Threads Finder.

Start mapping your competitors' Reddit footprint.

Add your competitors, choose the communities, and watch the share-of-voice, sentiment, and buzz picture build — with alerts on the mentions that matter now.

Found the gaps — now find live threads to join with Reddit Threads Finder.

Reddit Competitor Analysis — Share of Voice, Sentiment & Competitor Mentions