We watch Reddit for mentions of your competitors — especially people complaining about them or asking for alternatives — and alert you within the hour, with a ready-to-edit reply that positions your product.
Sign in with Sona — Apple, Microsoft, Google, or LinkedIn.
List competitor names (with aliases and misspellings) and the subreddits — or all of Reddit — to watch.
Every few minutes we pull new posts and comments mentioning them. Claude judges the intent and how worth jumping in it is.
Complaints and alternative-asks hit your Slack within the hour, each with a genuine, human-reviewable draft reply.
Someone frustrated with a competitor is your warmest possible lead.
“Anyone know an alternative to X?” — usually buried in comments, which we scan too.
People weighing the competitor against other tools, deciding right now.
Comment threads are where switching intent lives — we don't miss them.
A value-first draft for a human to review and post. Never auto-posted, never spammy.
Competitor, intent, why it matters, the thread link, and the draft — straight to Slack.